EST. 2017 · BROOKLYN, NY · 12 PEOPLE

A design agency for founders who actually ship.

Brand systems · since '17Product design · in-houseWeb build · custom code

// SELECTED WORK / 2024

001

Linear-grade SaaS rebrand

Repositioned a 6-year-old infra startup. New mark, full design system, marketing site shipped in 11 weeks.

BRAND · WEB · 14 WEEKS
002

D2C launch from zero

Identity, packaging, Shopify Plus build, content shoot. Hit profitability in month 4.

BRAND · COMMERCE · 9 WEEKS
003

Series A pitch system

Story arc, deck design, exec coaching. Closed $14M from Sequoia.

STRATEGY · DECK · 4 WEEKS
004

Health app product

Full app design and prototype. 3 design system iterations, weekly tests with patients.

PRODUCT · UX · 16 WEEKS
005

Coffee roaster identity

Mark, packaging, retail signage, wholesale site. Now in 40 cafes across the northeast.

BRAND · PACKAGING · 8 WEEKS
006

Climate fund report

Annual report for a $2B impact fund. 80-page editorial system, custom infographics.

EDITORIAL · PRINT · 10 WEEKS

// BY THE NUMBERS

94
PROJECTS SHIPPED
$340M
CLIENT RAISES
7
YEARS IN BUSINESS
12
PEOPLE ON STAFF